Have You Lost Your Focus With Twitter?

It can happen. You read all about the benefits of using this social media site, and then you get stuck into using it on a regular basis. You’re doing all the right things too – making sure you are giving your readers plenty of good information, interacting with them and building up a following.

And then you hit a phase where you are a bit less eager to use the site. Suddenly there are more important things you could be doing. There is no need to be on Twitter every single day of course, but with that said you used to be a fairly regular presence on there.

So what has happened? Are you all Twittered out?

If you have arrived at a point where you feel as if you have said all you can say and you are scrabbling around for new things to write about – even in 140 characters or less – then it is time to re-evaluate your position. It doesn’t mean you have made the most of Twitter and there is no more goodness to be had from it. In fact it is more likely that you have only just scratched the surface thus far.

At a time like this you need to sit back and take a look at what you have achieved on Twitter so far. What aspects of your marketing drive on Twitter worked well? Is there anything you wanted to achieve – or want to achieve now – that you haven’t managed to succeed with yet? Make a list and work out some goals for the future – it will help you to get your focus back and get back on track from now on.

It may also help to make a list of topics for you to think about concentrating on and writing about. Think about what has worked for you so far, and try and expand on that, as well as adding on new related topics that would appeal to your readership.

Work on interacting more with your readers as well. It might sound strange but they can help you to get back into using Twitter again. The more you learn about the people who are following you, the more you will be able to find ideas for new tweets and new sources of information to share with your readers.

So don’t worry if you feel as if you have lost your direction every now and then. It is easy enough to get that direction and focus back again – you just need to work at renewing that initial enthusiasm.