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TwitterMailChimp For Email Marketing
I recently started searching for information on email marketing, newsletter etc. I had been asked by a client what was involved and so rooted around the interwebs for some answers.
Various articles and tutorials were available but I did come across a service offered by MailChimp.
“We Make Email Marketing Easy & Fun”
I signed up as a free user which gives me a subscriber list of up to 100 names and up to 6 campaigns per months (effectively 600 newsletters sent). There are also paid for services on a sliding scale depending on your requirements. The cheapest is $10/month for up 500 subscribers with unlimited newsletters sent. Not a bad deal at all I feel. You can also purchase ‘email credits’ on a pay-as-you-go basis and they offer discounts to non-profits and charities.
Setting up is straightforward and you can get started creating your list immediately. The list can be imported from various sources or you can send a regular email with a link to subscribe to MailChimp in the text. They do ask if you have permission to be including people on your list, I presume to cover their own backs. They will not accept third-party lists or ones that are rented or purchased.
Once you have your list then you can split it into different segments according to Post Code, gender, title etc – their FAQs include a ‘how-to’ in the relevant answer. This is one thing I liked about MailChimp – there’s lots of tutorials and help placed in context and clearly linked to within the site. I even received an invitation to a webinar tutorial and Q&A which they hold regularly. If you can’t make one then there’s a online video tutorial at blip.tv.
The campaigns themselves are easily arranged and you can either use/alter one of their templates or insert your own. Even a non-coder could set up a nice looking newsletter.
MailChimp organises and tracks all of your unsubscribes, bounced emails etc and your campaign stats. This would take a lot of the grunt work off my shoulders and I for one very much appreciate it.
Go check out MailChimp for yourself, it’s a crackingly good service and (best of all) free for small users: MailChimp.
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I checked out mail chimp, but I like Omnistar Mailer http://www.omnistarmailer.com because you do not have to pay a monthly fee and Omnistar Mailer has tons of great features that I have not seen any where else.