Place your newsletter directly onto Facebook profiles

I recently heard about a new service offered by inxmail which allows newsletters to be placed onto a users Facebook profile. This offers a new way of engaging with readers though the use of social media networks and can aid viral marketing campaigns.

The ‘Share in Social Networks’ allows sharing of newsletter information within social networks and the Inxmail Professional Facebook Application allows those interested in producing newsletters to deliver them directly to recipients’ Facebook profiles, as inxmail describe:

Potential customers can subscribe to the newsletter conveniently with one click. The user does not even have to enter his/her personal email address.

To support this, detailed reporting provides you with important key figures on the behaviour of newsletter recipients offering scope for newsletter customisation.

Facebook users give their consent to the use of their profile details for email marketing purposes. Social networkers, in turn, are delighted with the interesting content. Depending on their interests, they can share and discuss the content with their Facebook friends and ideally recommend it to them. This brings the community spirit to life and clearly demonstrates the significance of email marketing in the age of social networking.

Drupal users can make use of Inxmail electronic mail marketing solution through the use of the add-in module Inxmail Professional which adds a subscription feature for signing up new recipients and an archive feature developed as a new content type.

As well as Facebook the Inxmail professional product is also compatible with LinkedIn and MySpace. A number of advantages are offered included:

• Viral distribution within social networking sites
• Detailed reporting information
• Raise awareness through higher visibility

Learn more about inxmail at http://www.inxmail.com.au/.